For Dom Pérignon, the world-renowned champagne house, each cuvée is an act of creation and therefore an opportunity for a strong aesthetic quest that reflects the intensity of its approach and the unique character of each wine.
Dom Pérignon has become a master in the art of collaborating with renowned artists creating limited editions (Lagerfeld, Jeff Koons, David Lynch, Andy Warhol, Lenny Kravitz, etc.).
For this second edition of its collaboration with Lady Gaga, Dom Pérignon wanted to create a vibrant, offbeat packaging for its Rosé champagne, a symbol of the creativity it shares with the artist.
The creative agency has come up with a case with real artistic value, which acts as a means of visibility for the brand and as a gift to give or to treat oneself within tight cost constraints.
This packaging expresses the meeting of two effervescent energies, embodying a profound link between two icons of their time.
The visual impact of the new Dom Pérignon Rosé case is immediately striking. Vibrant pink, metallic, with surprising finishes, it is in itself a trompe-l’oeil inspired by pop art.
Five of the six sides appear to be stretched to their maximum to produce a “helium balloon” effect, accentuated by the multitude of embossed folds and the light reflected on the mirrored tinplate.
It was an aesthetic and technical combination that took over a year to perfect.
This creation goes beyond the role of simple packaging, transforming itself into a round, generous object of desire, ideal for celebrations. Perfectly in keeping with Lady Gaga’s creative universe, this “balloon” aesthetic also perfectly conveys the lightness and effervescence of the most famous wine.
The box and the wedge are 100% recyclable, proof that art and sustainable commitment can ideally go hand in hand for the best of champagnes.
