You can’t really go wrong with stripes, both in fashion and packaging. Sweety & Co’s fun, colorful striped design for San Paolo gelato adds a little more fun to their boxes, coming out like the ice cream equivalent of classic boatneck top. The typography pops in fun colors, but keeps it simple with an iconic, relaxed serif to evoke that timeless street gelateria feel.
OUR GOAL WAS TO CREATE A STRIKING LINE OF GELATO PACKAGING WITH UNIQUE NAMES THAT STAND OUT ON THE SHELVES DUE TO THEIR CONTEMPORARY DESIGN, INSPIRED BY THE WORLD OF ITALIAN GELATO ADAPTED TO THE BRAZILIAN PALATE. DRAWING FROM THE ITALIAN SAYING ‘DOLCE FAR NIENTE,’ WHICH EVOKES THE IDEA OF FINDING PLEASURE IN EVERY MOMENT OF LIFE, THIS PRODUCT LINE INVITES CONSUMERS TO DISCOVER JOY AND FLAVOR IN THEIR EVERYDAY LIFE, ESPECIALLY DURING MOMENTS OF PAUSE OR RELAXATION.
