Inspired to bring her culture and childhood memories to grocery store shelves in America, Maxine Henderson launched Bollygood, a line of Indian-inspired sparkling limeades and lemonades. Henderson spent her childhood summers in Southern India, sipping Nimbu Pani, an Indian-style lemonade made with fresh lemon juice and sugar with a touch of spices. Thus, the brand was born on the foundation of refreshing nostalgia.
Bollygood also recently launched at Expo East, and the brand’s tasty beverages made an instant splash in the industry. The brand partnered with Faven Creative to create a packaging system, brand identity, and collateral marketing materials that reflect the beverage maker’s mission to highlight the vibrancy and sensorial intensity of Indian culture.
