Ceren Burcu Turkan’s branding for Klar Coffee would look low-key and unassuming if it were just the box: a nondescript white square with the brand’s name carefully cut into the paper stock. But just add a slip of brightly colored paper, and all of a sudden, this clever design comes alive with a punchy hue and the name of the country each coffee comes from. The uniform look of the inserts is consistent and well-organized to almost have a bureaucratic look to it— but, of course, way more fun.
When I was approached by the owner of Klar Coffee regarding new packaging requirements, it was noted that baristas encountered challenges with aligning stickers on standard coffee bags, resulting in misalignment when displayed side by side. My task was to develop a packaging design that not only aligned with the brand’s aesthetic but also commanded attention on the shelves of coffee shops.
