Together Design’s packaging for Fortnum & Mason’s pick-up gift range of sweets draws inspiration from the 18th-century sweets counter in the department store. The packaging showcases an array of vintage sweet jar shapes decorated with cheerful patterns and colors, paying homage to the timeless sweets category. The user-friendly design system not only captures the essence of the sweets counter experience but also allows Fortnum & Mason to easily expand their sweet category with additional flavors in the future.
Fortnum & Mason’s 18th-century department store is renowned for its sweets counter, designed to resemble a vast amphitheatre filled with ornamental sweet jars and aromas, where customers can choose their own selection of sweets and are greeted with exceptional service.
