The struggle for cola dominance has subsided to a battle for lemon-lime supremacy.
Soda superpowers Coca-Cola and PepsiCo have recently made significant moves on the lemon-lime front. Coke’s Sprite, its second best-selling brand globally after its Cola namesake, recently underwent a global refresh by Turner Duckworth. PepsiCo retired Sierra Mist, replacing it with a new lemon-lime brand, Starry, explicitly aimed at Gen Z. 7UP, owned by Keurig Dr Pepper but distributed internationally by PepsiCo, also underwent a brand refresh.
Better-for-you prebiotic soda brand Olipop has become the latest entrant in the lemon-lime tit-for-tat, announcing a new lemon-lime flavor. The label design gets dominated by lime green and features an illustration of a whole lemon next to a sliced lime on the front and essentially follows the Olipop design system.
