Damien Vella’s packaging design for Tainted Love by Matilda Bay Brewery introduces a fresh and modern aesthetic to the craft brewery’s portfolio. The clear glass bottles showcase the vibrant color of the beer, and the design’s playful and clean logo and typeface evoke a sense of good times and refreshment, capturing the brand’s essence. The label’s narrative on the rear, narrated by a rescued cherry, adds a striking touch by highlighting the beer’s commitment to sustainability and second chances, making Tainted Love an inviting and socially conscious choice for both beer and non-beer enthusiasts alike.
Matilda Bay is Australia’s Original Craft Brewery. Founded in 1983, the company is best known for traditional craft beer brands such as Redback, Alpha Pale Ale, Dogbolter Dark Ale, and Hazy Lager. The Tainted Love brand brings something new to the Matilda Bay portfolio; with its fresh and modern look, the target market is a younger demographic that aren’t necessarily craft beer lovers. With its clear glass bottle, the vibrant colour of the beer is on full display, attracting the attention of consumers looking for natural wines, pet nats, and rose.
