I’ve already admitted countless times here— I’m no wine expert by any means, but I know a cool label when I see one, and that influences my picks nine times out of ten. Pavement’s work for Coterra Wines makes those kinds of moments easy with their striking black and white label, full of trippy, naturalistic motifs that evoke the process of fermentation. There’s a funky midcentury desert aesthetic to the affair, which the sophisticated all-caps serif helps strengthen and ground.
However, what really makes this work special is that the cool art doesn’t stop at the label— while corks are so often quite literally throwaway, Coterra’s trippy floral motif extends itself to a very funky stopper that reveals its full glory upon opening. Pavement keeps the full design of that a secret, which is all the more motivation to grab a bottle!
