We developed the brand name and label design for a white wine blend, naming it “Ikons” to reflect its composition—a blend of two iconic grape varieties, ‘Skrlet’ and ‘Grasevina.’ Both varieties are also available as standalone varietals, each with its own distinct label. For “Ikons,” we embraced a literal interpretation of blending by merging elements from the two pre-existing labels. This approach forged a unique identity for “Ikons,” maintaining the brand’s familiarity while visually representing the fusion of the two grape varieties.
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Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_
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