The Absorption Company is a new supplement brand that claims to have 500% more bioavailability thanks to a proprietary liposomal delivery system. The supplements are in a powdered beverage mix and are available in four flavors, each designed for specific functions.
Restore, designed to hydrate, boost immunity, and promote detoxification rapidly, comes in mango lemonade. Energy is fruit punch flavored and claims to provide sustained, jitter-free energy, focus and cognition support, and antioxidants. Calm’s supplement mix, created to reduce stress, elevate mood, enhance cognition, and regulate cortisol, is a watermelon lemonade. Finally, Sleep, made to promote a drowsy-free, deep night’s rest, is chamomile lemonade flavored.
Studio Herman-Scheer was tasked with creating The Aborption Company’s brand from idea to launch, including strategy, positioning, name, identity through packaging, and web and art direction. The stark white background and font selection give The Aborption Company’s branding a bit of an American Apparel vibe, but the comparison is tempered by the grid system on one of the boxes’ side panels. Each box in the grid panel represents a supplement ingredient; the sizes correspond to its active level. Every formulation has a color palette inspired by function and flavor.
