While some skincare brands used to present themselves visually through a lens of luxury, some companies are now moving into a space where the category is both approachable and holistic. Instead of focusing on selling exclusive products that are out of reach for the typical consumer, brands understand that the world is ready for a more comprehensive take on health and wellness.
Kit, a skincare brand that understands this concept, is focused on selling products for “all skinkind,” and they recently worked with Base Design to reimagine its previously stagnant beauty biz for the modern consumer. The brand’s previous visuals focused on a mid-century aesthetic, but Base reinvented the visuals to fit within a more contemporary viewpoint.
