Reviving Georges Briard’s Packaging Design Legacy

Published

CRSL Carosello Lab restored the iconic Georges Briard homeware brand. Tasked with reinventing the packaging design for a contemporary audience, CRSL seamlessly blended modern aesthetics with nostalgic charm. The revived packaging exudes a fresh and contemporary appeal while honoring the brand’s history, capturing the whimsical and extravagant spirit that made Georges Briard a symbol of luxury.

Editorial photograph

Georges Briard was an eclectic high-end homeware company founded in 1947. Well known for its unique approach to glassware, dishware and everything in between, the brand was inspired by eastern Europe folk craft, the avantgardes, popular culture and traditional decorative motifs. From the 1950s to the ’80s its signature became synonymous with a whimsical, extravagant, even ironical take on luxury.