If you’ve ever thought pasta would make a great chip, you’re in luck! Chef Lauryn Bodden’s creation S’NOODS is launching in stores across America this year. These bad boys take all the moisture out of Italian pasta and ramen, cut ’em into little bits, and turn them into savory party snacks. The logo is in a crispy modern serif with innovative inktraps and a flexible pasta-shaped apostrophe that changes based on each flavor. The wordmark pops against colorful pouches that feature charming illustrations of personified pasta noodles juggling, grating cheese, and eating… themselves? (Don’t think about it too much.)
S’NOODS (IG) is officially launching nationwide as the first chef-driven, globally-inspired noodle snack. Conceptualized and founded by Lauryn Bodden (IG) after winning Netflix’s Snack vs Chef in 2022, S’NOODS is bringing creativity, curiosity, and nostalgia back into the $181 billion dollar U.S snack market via its bold flavors (Cavatappi Carbonara, Rigatoni Basil Pomodoro, Spicy Miso Ramen) and community. S’NOODS proudly worked with design partners Noise13 (IG) to help with the brand vision and Ketz (IG) for its packaging and website design, making her dream of snacking on pasta into an actual reality!
