For the summer of 2023, Keurig wanted to connect with a millennial/Gen Z audience by celebrating the energy that iced coffee helps you channel every morning. Havas New York identified an iconic partner that represents this energetic spirit in culture: The Rolling Stones. Leveraging one of the band’s most iconic and energizing songs, goDutch partnered to design an exclusive “Start Me Up” iced coffee kit with the iconic rock & roll aesthetic of The Rolling Stones.
