INNBEAUTY Project, the fastest growing clean skincare brand at Sephora known for high value, clinically effective formulas – and poppi, the viral prebiotic soda revolutionizing the soda industry – have partnered to launch the limited edition Sips & Lips Duo. The lip oil set includes two co-collaborated shades of INNBEAUTY’s viral Lip Glazes inspired by poppi’s iconic, best-selling soda flavors Raspberry Rose, and their newly released limited edition holiday flavor, Cranberry Fizz.
In addition to the delicious poppi flavors, the lip oils are naturally sweetened with Stevia and packed with skincare ingredients like jojoba oil, fermented pomegranate, and plant based extracts to smooth, hydrate, and plump. The Sips & Lips Duo is available exclusively on innbeautyproject.com and online at Sephora. This limited edition collaboration came to life in a 360 co-marketing campaign that included bold, bright, sensorial campaign creative on Instagram and TikTok, in-person eventing in NYC, and to the ultimate surprise and delight of over 1200 VIPs and content creators – INNBEAUTY and poppi’s iconic mailers delivered straight to their door.
