“Inspired by the legendary Frank Sinatra, Ol’ Boy Blues Bar & Grill needed an identity that exuded the charm and warmth of Ol’ Blue Eyes himself. Farm Design set out to create a cohesive branding system for the bar and grill to reflect such class.
Patterns, typography and production techniques were carefully selected to formulate a distinctive character for the brand. The mahogany menus, coasters, and bottles were engraved to show value for the classic and refined details of the early to mid-20th century; and the new website, exterior and mobile signage, menus and matches, despite the innovation behind their development, stand reminiscent of that Golden Era.”
