“Blackwood recently tasked Kick with re-packaging two of their legacy brands, in hopes of extending their retail footprint and gaining new market traction. Kick’s new packaging system concepts for the Adirondack and Makin’ Trax brands inspired Blackwood to rethink how they introduce all of their brands to retail partners.
Concepts for both brands were designed to appeal to owners who value “outside” time with their pets and appreciate the quality of a food made in the USA. Kick updated both brands with bold new visuals and messaging. The Adirondack packaging system utilizes beautiful nature photography and bright colors to differentiate recipes and to tell a story targeted at adventure-seeking pet owners, while the packaging system for Makin’ Trax targets hunters and their families.”
