PepsiCo Design and Innovation Partners With Vault49 To Refresh ‘Fitness Water’ Propel

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Propel is a line of sports drinks first introduced by PepsiCo in 2002. Developed in consultation with the Gatorade Sports Science Institute (GSSI), Propel is a “fitness water” that’s sugar-free, zero-calorie, and loaded with electrolytes.

Parent company PepsiCo recently reorganized its sports-focused portfolio and refreshed Propel’s branding to better fit under the Gatorade brand while recognizing its Gatorade roots.

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