Typography will always upgrade a brand’s presence. Sure, a pleasant enough color palette and clever structural elements will draw attention. But for my money, the perfect typeface can transform a design. It has the ability to form a connection with consumers on a subconscious level and influence how consumers perceive a brand.
The typeface must stand out, tell an entire brand story, and, most importantly, be versatile enough to work across a mix of diverse platforms. They can evoke nostalgia, spark curiosity, or instill trust, enhancing the perceived value of the packaging and creating a memorable brand experience.
But how on earth are you supposed to pick the perfect one? There are endless possibilities, countless options, and an overwhelming selection. I hear you.
