May is one of my all-time favorite months. It’s the start of consistently warm weather, everyone is seemingly bursting at the seams with optimism and joy, and, well, it means summer is here. And even as an adult without a summer break, there’s something so plain ‘ole happy about June, July, and August, and May is the month that foreshadows the start of it all.
If this past May’s packaging stories are any foreshadowing of what’s to come this summer, we have a lot to look forward to. From Coca-Cola’s new Creations flavor and Grillo’s updated packaging to fake chicken breast packaging and pop-out travel shampoo, there was a whole lot of innovation floating around.
Scroll on to see the best articles on The Dieline from May 2024.