With packaging, it’s easy to overlook the power of typography, an element that can instantly strengthen an otherwise mundane design.
While packaging designers repeatedly focus on color palettes and structural elements, typography can often feel undervalued, particularly when many folks just use Helvetica (fuck boy) and call it a day. Typography has the innate ability to tell your brand’s story by visually conveying emotions, setting the tone, and establishing a connection with consumers on a subconscious level.
The perfect typeface can evoke nostalgia, spark curiosity, or instill a sense of trust. It can let consumers know if your product is dependable, has a sense of humor, or has a more serious narrative to share. Typography can elevate a packaging design’s perceived value and create a memorable brand experience.
