Quarter Proof’s Loud and Proud Design Turns Drinking Less Into a Real Party

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Thanks to all kinds of innovations in the beverage sphere, it’s quite possibly never been so easy to cut back on alcohol. 

Over the past five or so years, there’s been a massive growth in sober or sober-curious offerings in bars and beer aisles, making a night out sans hangover feel more accessible than ever. While you could argue this expansion of non-alcoholic sodas and mocktails started as juice with a heftier price tag, plenty of drink makers are trying to make their sober variants just as enjoyable as their inebriating counterparts. Sometimes, it’s an especially fancy beverage at a bar, and most often, it’s a cool canned mocktail, but maybe the most exciting part of this rising trend is making big changes to the actual spirits and liquors themselves.