What the hell is whipped cream doing in the sunscreen section?
That is the question the sunscreen brand Vacation hopes to elicit from customers, their co-founder and Executive Chair of Marketing, Lach Hall, told me recently from a Zoom he took from their headquarters in Miami. Hall exuded a laid-back confidence one would expect from the mind behind a sunscreen brand that has burst onto the scene with clever, category-defying products and a brilliantly conceived brand world.
“It’s weird to see Lach with sleeves on right now,” Vacation’s Head of Design, Roy Fleeman, joked.
