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  • Introducing DIELINE Magazine: The Premier Packaging Design Resource

    Introducing DIELINE Magazine: The Premier Packaging Design Resource

    The DIELINE team is proud to announce the launch of DIELINE Magazine, a biannual digital publication packed with exclusive content for packaging professionals and creatives. We hope you love it.

  • Pink, Sparkly Funyuns Exist
    Save

    Pink, Sparkly Funyuns Exist

    Food Packaging

    The onion-loving snack brand has just revealed its newest release: the “Princess Bag.”

  • Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky
    Save

    Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky

    Brand Collabs, Design News & Trends, Fashion Packaging

    If Pantone collabs with Hanky Panky for a thong collection without calling up Sisqo, does it even count?

  • You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered
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    You’ll Need Some Good Looking Wine For Thanksgiving; Tank Garage’s Fall Collection Has You Covered

    Wine & Champagne Packaging

    For their Fall 2024 line, Tank Garage Winery released six new wines that are sure to spark a little conversation over the Thanksgiving Table.

  • Pep Wants To Kick You In The Mouth With A Better Peppercorn
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    Pep Wants To Kick You In The Mouth With A Better Peppercorn

    Food Packaging

    Pep invites you to “un-meh your pepper,” and at the very least, the design and packaging are up to the task.

  • &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular
    Save

    &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular

    Food Packaging, Redesigns

    Holy Holy Mountain! &Walsh retains Coconut Cult’s quirky personality and leans into the concept of religious devotion its consumers had to the product with latest brand refresh.

  • This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative
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    This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative

    Beverage Packaging

    How does a scented water brand develop packaging that feels as modern as its central premise? 

  • Take A Sip of Angry Orchard’s New RTD Cocktail Line
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    Take A Sip of Angry Orchard’s New RTD Cocktail Line

    Spirits & Liquor Packaging

    The packaging design for Angry Orchard’s new range of canned cocktails, designed by Vault49, combines the brand’s already established, unruly identity with an updated cocktail-oriented aesthetic.

  • The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis
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    The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis

    Design News & Trends

    The fight to save Europe and the world from fascism was important. But the Axis powers of Nazi Germany, Mussolini’s Italy, and Imperial Japan were formidable. It would take more than the fittest and boldest soldiers—the fight would also need artists and designers wielding brushes and pencils instead of rifles and bayonets.

  • Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring
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    Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring

    Food Packaging, Redesigns
  • How Design Army Helped Morphe Beautify the Chaos Of the Holiday Season
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    How Design Army Helped Morphe Beautify the Chaos Of the Holiday Season

    Beauty & Health Packaging
  • Futura’s ‘Canta La Güera’ Sings a Song Of Friends, Family, and Home Through Salsa
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    Futura’s ‘Canta La Güera’ Sings a Song Of Friends, Family, and Home Through Salsa

    Food Packaging, Interviews
  • Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes
    Save

    Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes

    Beauty & Health Packaging, Design News & Trends
  • Why Is Cult Beauty Brand Haeckels Changing Its Name?
    Save

    Why Is Cult Beauty Brand Haeckels Changing Its Name?

    Beauty & Health Packaging, Design News & Trends
  • Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls
    Save

    Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls

    Design News & Trends, Toy & Game Packaging

  • Ooma Positions the Magic Mushroom As a Vehicle For Wellness
    Save

    Ooma Positions the Magic Mushroom As a Vehicle For Wellness

    Beauty & Health Packaging
  • Move Over, Josh, There’s an Andrew Wine
    Save

    Move Over, Josh, There’s an Andrew Wine

    Wine & Champagne Packaging
  • It’s Not Yacht Rock, It’s Yacht Water
    Save

    It’s Not Yacht Rock, It’s Yacht Water

    Beverage Packaging
  • Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging
    Save

    Lindt Reestablishes Itself As a Brand Leader With New, Marbled Packaging

    Food Packaging
  • Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet
    Save

    Yes, Gen Z Still Drinks, and They’ll Definitely Be Drinking Mullet

    Wine & Champagne Packaging
  • Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange
    Save

    Differentiating Your Tequila Brand Might Just Take A Color Shift; Amo Tequila Goes Orange

    Spirits & Liquor Packaging
  • Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection
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    Celebrating the Craftsmanship of Art and Whisky With Eden Mill’s St Andrews Collection

    Spirits & Liquor Packaging
  • Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio
    Save

    Terrativo Aperitivo Gets a Luxurious Embossed Bottle From Chad Michael Studio

    Spirits & Liquor Packaging
  • Niño Santos Gets Psychedelic Without Being Cliche
    Save

    Niño Santos Gets Psychedelic Without Being Cliche

    Spirits & Liquor Packaging

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    Riveraypunto

  • STUDIO BORN
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    STUDIO BORN

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    Connor Arnot

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    Studio One Eighty

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  • Avrelle: A Confident Egyptian Haircare Brand
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    Avrelle: A Confident Egyptian Haircare Brand

    Beauty & Health Packaging, Dieline Awards 2024
  • Bruichladdich Proves Top-Shelf Liquor Can Be Sustainable with a Stunning Bespoke Bottle
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    Bruichladdich Proves Top-Shelf Liquor Can Be Sustainable with a Stunning Bespoke Bottle

    Dieline Awards 2024, Spirits & Liquor Packaging
  • Altabruma Adds Extra Class to Their Rum with a Gilded Green Bottle
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    Altabruma Adds Extra Class to Their Rum with a Gilded Green Bottle

    Dieline Awards 2024, Spirits & Liquor Packaging
  • Mucky Duck Uses Playful Characters and Bright Colors to Have More Fun Than Ever
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    Mucky Duck Uses Playful Characters and Bright Colors to Have More Fun Than Ever

    Dieline Awards 2024, Food Packaging, Redesigns
  • Togo’s Cartoony Rebrand Brings the Italian Chocolates Into the 21st Century
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    Togo’s Cartoony Rebrand Brings the Italian Chocolates Into the 21st Century

    Dieline Awards 2024, Food Packaging, Redesigns
  • Hera nei Campi Turns Rice Into a Sacred Object with Divine, Innovative Packaging
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    Hera nei Campi Turns Rice Into a Sacred Object with Divine, Innovative Packaging

    Dieline Awards 2024, Food Packaging
  • ‘Hail Mary’ Gets a Whole New Meaning with This Design Agency’s Shiny Votive Candles
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    ‘Hail Mary’ Gets a Whole New Meaning with This Design Agency’s Shiny Votive Candles

    Dieline Awards 2024, Promotional Packaging
  • Wedge Refreshes Skincare Brand Omy Laboratories, Introduces Refillable and Recyclable Packaging
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    Wedge Refreshes Skincare Brand Omy Laboratories, Introduces Refillable and Recyclable Packaging

    Beauty & Health Packaging, Dieline Awards 2024, Sustainable Packaging
  • Caftari Merges Luxury Style With Trusted Science
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    Caftari Merges Luxury Style With Trusted Science

    Dieline Awards 2024, Fashion Packaging
  • Tales of Scales Ushers In The Lunar New Year of The Dragon In 2024
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    Tales of Scales Ushers In The Lunar New Year of The Dragon In 2024

    Dieline Awards 2024, Promotional Packaging
  • Avinka’s Visually Delicious Design Cues
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    Avinka’s Visually Delicious Design Cues

    Dieline Awards 2024, Food Packaging
  • Would You Drink Wine From an Aluminum Bottle? Element(AL) Courts Eco-Conscious Drinkers
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    Would You Drink Wine From an Aluminum Bottle? Element(AL) Courts Eco-Conscious Drinkers

    Dieline Awards 2024, Sustainable Packaging, Wine & Champagne Packaging
  • Avamposto Gin Explores A New Sense of Luxury
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    Avamposto Gin Explores A New Sense of Luxury

    Dieline Awards 2024, Spirits & Liquor Packaging
  • Freestyle’s Diapers Just Caught A Vibe
    Save

    Freestyle’s Diapers Just Caught A Vibe

    Dieline Awards 2024, Kids & Baby Packaging
  • Dizzie Makes Sustainable Groceries Look Cooler with Their Sophisticated, Colorful Containers
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    Dizzie Makes Sustainable Groceries Look Cooler with Their Sophisticated, Colorful Containers

    Dieline Awards 2024, Food Packaging, Sustainable Packaging
  • Acer ebii’s Packaging Encapsulates The Product’s Central Themes
    Save

    Acer ebii’s Packaging Encapsulates The Product’s Central Themes

    Dieline Awards 2024, Technology Packaging
  • Eggyolk Coffee Brings Spirit To The Packaging And The People
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    Eggyolk Coffee Brings Spirit To The Packaging And The People

    Beverage Packaging, Dieline Awards 2024
  • When the Moon Hits Your Eye Like a Big Pizza Pie That’s Beneduce x Razza
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    When the Moon Hits Your Eye Like a Big Pizza Pie That’s Beneduce x Razza

    Dieline Awards 2024, Wine & Champagne Packaging
  • Dancing Goat Gardens Infuses Cannabis with the Rugged Style of Old Cigarette Branding
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    Dancing Goat Gardens Infuses Cannabis with the Rugged Style of Old Cigarette Branding

    Dieline Awards 2024, Sustainable Packaging, Tobacco & Cannabis Packaging
  • Tiger Buck Beef Jerky’s Packaging Is Influenced By Saloon Bar Card Games
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    Tiger Buck Beef Jerky’s Packaging Is Influenced By Saloon Bar Card Games

    Dieline Awards 2024, Food Packaging
  • The Warm Design of Miyoko’s Non-Dairy Cheeses and Spreads Make Them Easy to Confuse for the Real Thing
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    The Warm Design of Miyoko’s Non-Dairy Cheeses and Spreads Make Them Easy to Confuse for the Real Thing

    Dieline Awards 2024, Food Packaging

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  • Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color
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    Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color

    Beverage Packaging, Redesigns
  • Tiger Beer Announces Brand Refresh With CGI Lightshow
    Save

    Tiger Beer Announces Brand Refresh With CGI Lightshow

    Beer & Malt Beverage Packaging, Redesigns
  • Jolly Rancher Unveils Flavor-Forward Refreshed Packaging
    Save

    Jolly Rancher Unveils Flavor-Forward Refreshed Packaging

    Food Packaging, Redesigns
  • Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth
    Save

    Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth

    Home & Garden Packaging, Redesigns


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The Latest in Sustainability

  • Korean Beauty Brand Elli K Embraces the Beauty of Arizona
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    Korean Beauty Brand Elli K Embraces the Beauty of Arizona

    Beauty & Health Packaging, Sustainable Packaging
  • Barley Isn’t Just Good for Beer; Now It Can Be Used to Make Biodegradable Plastic
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    Barley Isn’t Just Good for Beer; Now It Can Be Used to Make Biodegradable Plastic

    Design News & Trends, Sustainable Packaging
  • Starbucks Announces Yet Another Reusable Cup Pilot, But This Time It’s Different
    Save

    Starbucks Announces Yet Another Reusable Cup Pilot, But This Time It’s Different

    Design News & Trends, Sustainable Packaging
  • James Cropper Partners with Bruichladdich for Exclusive Travel Retail Single Malt Whisky
    Save

    James Cropper Partners with Bruichladdich for Exclusive Travel Retail Single Malt Whisky

    Plastic Free, Spirits & Liquor Packaging, Sustainable Packaging
  • The City Of Baltimore Sues PepsiCo, Coca-Cola, and Others Over Plastic Pollution
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    The City Of Baltimore Sues PepsiCo, Coca-Cola, and Others Over Plastic Pollution

    Design News & Trends, Sustainable Packaging
  • Sustainability Now: Sonos Builds Better Headphone Packaging For the Ace
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    Sustainability Now: Sonos Builds Better Headphone Packaging For the Ace

    Design News & Trends, Interviews, Sustainable Packaging, Technology Packaging
  • Medly’s Smart Design Makes a Convincing Case for the Superiority of the Wine Bag
    Save

    Medly’s Smart Design Makes a Convincing Case for the Superiority of the Wine Bag

    Interviews, Sustainable Packaging, Wine & Champagne Packaging
  • Amazon Replaces Nearly All Shipping Air Pillows With Paper Alternative
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    Amazon Replaces Nearly All Shipping Air Pillows With Paper Alternative

    Design News & Trends, Sustainable Packaging
  • Meet Brushd’s Minimalist and Sustainable Packaging
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    Meet Brushd’s Minimalist and Sustainable Packaging

    Beauty & Health Packaging, Sustainable Packaging
  • Ollu Eyewear Delivers a Bold and Sustainable Vision in Eyewear Packaging
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    Ollu Eyewear Delivers a Bold and Sustainable Vision in Eyewear Packaging

    Beauty & Health Packaging, Fashion Packaging, Sustainable Packaging

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  • Erewhon Offers a Valuable Lesson on How Not to Make a Happy Meal
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    Erewhon Offers a Valuable Lesson on How Not to Make a Happy Meal

    Design News & Trends
  • Mattel and Barbie Are Using Adobe Firefly’s Generative AI to Create Packaging
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    Mattel and Barbie Are Using Adobe Firefly’s Generative AI to Create Packaging

    Design News & Trends, Toy & Game Packaging
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    The Best Things We Saw At Adobe MAX 2024

    Design News & Trends
  • Thresh & Winnow’s Refined Craftsmanship Reflects The Brand’s Quality
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    Thresh & Winnow’s Refined Craftsmanship Reflects The Brand’s Quality

    Spirits & Liquor Packaging
  • Vlasic Crunches The Competition with Pickleball Dill Pickle Corn Puffs
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    Vlasic Crunches The Competition with Pickleball Dill Pickle Corn Puffs

    Food Packaging
  • Brooke Shield’s Brand Is Hair Care Simplified For Women Over 40
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    Brooke Shield’s Brand Is Hair Care Simplified For Women Over 40

    Beauty & Health Packaging
  • Mammamia Proves Cannabis Packaging Can Look Joyfully Casual
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    Mammamia Proves Cannabis Packaging Can Look Joyfully Casual

    Tobacco & Cannabis Packaging
  • How2Recycle Adds Current and Local Recyclability To Packaging With ‘Recycle Check’ QR Code
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    How2Recycle Adds Current and Local Recyclability To Packaging With ‘Recycle Check’ QR Code

    Design News & Trends, Sustainable Packaging
  • Potty Pot Unexpectedly Leans Into Whimsy For Its Cat Litter
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    Potty Pot Unexpectedly Leans Into Whimsy For Its Cat Litter

    Pet Packaging
  • Tequila Socorro’s Redesign Celebrates Authenticity Through Minimalist Craftsmanship
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    Tequila Socorro’s Redesign Celebrates Authenticity Through Minimalist Craftsmanship

    Redesigns, Spirits & Liquor Packaging
  • Reimagining South Asian Flavors With Peepal People’s Bold Rebrand
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    Reimagining South Asian Flavors With Peepal People’s Bold Rebrand

    Food Packaging, Redesigns
  • Aura Bora and Magnolia Bakery Collab On A Limited-Edition Drink and Leave Pumpkin Spice in the Rearview Mirror
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    Aura Bora and Magnolia Bakery Collab On A Limited-Edition Drink and Leave Pumpkin Spice in the Rearview Mirror

    Beverage Packaging, Brand Collabs
  • TWO FRONT Brings Necessary Innovation To Orthodontic Care
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    TWO FRONT Brings Necessary Innovation To Orthodontic Care

    Beauty & Health Packaging
  • Clearly Canadian Returns and Adds Cans To Portfolio
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    Clearly Canadian Returns and Adds Cans To Portfolio

    Beverage Packaging
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    Redesign (Over)Reaction Theater: PepsiCo Refreshes Mountain Dew

    Design News & Trends, Interviews, Redesigns
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    Inspired By Perfume Packaging, Bellamie Apéritif Pours An Art Deco Flair

    Spirits & Liquor Packaging
  • Liende Collection Promises To Be A Legend In The Wine Category
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    Liende Collection Promises To Be A Legend In The Wine Category

    Wine & Champagne Packaging
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    Atypic Chocolate Takes Its Consumers On A Visual Journey Over Distant Lands

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    Capturing The Personality And Energy Of Dogs With Edgard & Cooper

    Pet Packaging
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    Shelf Life 035: A Masterclass In F&B Trends With Juicy Brick 

    Shelf Life: Weekly Trends Newsletter
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    Bath & Body Works Pulls Holiday Candle With Snowflake Resembling KKK Hoods

    Design News & Trends
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    Hot Pot Queen’s Vibrant Aesthetic Has Us Thirsty For Soup Season

    Food Packaging
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    If There Was a Registry of Protected Brands, Who Would Make the Cut?

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    LUVEU Brings Pickleball To the Fragrance Counter

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    Vintage Elegance Meets Modern Craftsmanship With Daze

    Beverage Packaging
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    Dutch Muesum Employee Mistakes Crushed Beer Can Art For Trash and Throws It Away

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    Cadence Is a TSA and Planet-Friendly Way To Travel With Your Favorite Personal Care Products

    Design News & Trends, Home & Garden Packaging, Sustainable Packaging
  • The One About the McDonald’s ‘Friends’ Happy Meal Packaging For Adults
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    Luna Bay Zero’s Bold and Refreshing Cranberry Spice Sangria Design Pops with Playful Charm

    Beverage Packaging
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    Beverage Packaging
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