Much like peanut butter, consumers have their go-to ice cream brands. Often mindlessly reaching for the same flavor from the same brand as always, it’s hard for new brands to inject themselves into a market so profoundly personal to consumers. Yet, Alec’s ice cream is a regenerative organic ice cream brand with packaging so adorable that consumers will be convinced to let go of their usual and move on to something deliciously new. The packaging, designed by Hatch Design, is warm and welcoming through pastel hues, cheeky typography, and illustrations sweet enough to compete with the creamy savoriness within.
And as someone lucky enough to have tasted the ice cream, trust me, you don’t want to miss out.
