As the digital age expands, the potential for creative ingenuity develops into spaces previously unknown. With the emergence of Web3, there’s so much to wrap our collective heads around (and Google on the daily). Yet, when brands fuse futuristic ideas with the existing known, sometimes they can meet consumers and interested folks in the middle with a happy yet forward-thinking medium.
“The cool thing about FOH is that while it’s obviously very digital, most of our collectibles have an analog component, like getting a reservation at an impossible to dine at restaurant, merch, food items, and donations to charity,” says Ostroff. “And on top of that, while we’re starting as a marketplace for restaurant and bar-focused digital collectibles, we have plans to collaborate with fun CPG brands.”