While Minecraft and N!ck’s are very different kinds of products (the former a video game and the latter an ice cream brand), they share a couple of similarities. Aside from being Swedish, they’re both unique in their respective spaces; Minecraft’s blend of adventure and open world-building has attracted 140 million active gamers across 20 platforms, while N!ck’s makes better-for-you ice cream that’s keto-friendly and low in calories.
The two innovative Swedish firms have partnered for a limited collection of N!ck’s ice cream inspired by the world of Minecraft. Marking the first time the video game brand has collaborated with an ice cream brand, the limited-edition range includes Cake Blocka, a birthday cake flavor mixed with strawberries and sprinkles, and Emerald Minta, a mint ice cream with peppermint chips. The collection also includes Enchanted Äpple Pie, which combines apple pie ice cream with a graham cracker swirl, and Peanöt Choklad Glowdust, a rich chocolate ice cream mixed with peanut butter cups.