Sanzo Launches LTO Jeremy Lin Cans to Celebrate 10-Year Anniversary of ‘Linsanity’

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Sanzo is an Asian-inspired sparkling water that brings Eastern and Western cultures together. Recently, the brand revealed a special-edition partnership with NBA champion and philanthropist Jeremy Lin. The limited-edition can’s design continues the brand’s well-known bright colors. However, instead of an oversized fruit illustration on the front of the can, there’s an animated image of Lin clothed in a basketball uniform. In addition, the Asian Pear flavored can is a stunning light blue and orange combination, reflecting the sweet, fresh, and soft flavors within.

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Sanzo, the Asian-inspired sparkling water brand dedicated to bridging Eastern and Western cultures, launches limited-time-only cans in collaboration with NBA champion and philanthropist Jeremy Lin. Lin was the first American of Taiwanese descent to play in the league and is best known for leading the New York Knicks on a seven-game winning streak during a pivotal stretch in 2012. During this streak, known as ‘Linsanity’, Lin was responsible for a 38-point, seven-assist game against the Los Angeles Lakers at Madison Square Garden that masterfully outscored Kobe Bryant. Ten years later, Sanzo’s ‘Linsanity’ cans not only commemorate the win and winning streak, but also speak to Sanzo’s core mission of bringing Asian stories, flavors, and representation to the forefront of popular culture in America. All profits from this collaboration will be donated to the Jeremy Lin Foundation, which served the often overlooked AAPI community and cross-racial children by supporting programs that lead to community empowerment and cross-racial solidarity.