Spice Brand MASALA Targets A Younger Audience Through Vivid Packaging

Published

March 15, 2023

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Our client wanted to renew his brand image by making it more contemporary in order to stand out from other spice brands and target new and younger audiences. We created a new logo, a tiger’s head, inspired by the eastern origin of the spices and we used a very vivid color palette to create a strong brand image.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_