ShenZhen Lingyun Creative Packaging Design Company created the packaging for AnMuXi, a bubble yogurt brand. The charming graphics create an imaginative experience, and because the demographic for this product is children, it makes sense for the packaging design to be animated and immersive.
In 2022, the yoghurt brand “Anmuxi” under Yili Group launched a yoghurt product with air, called “Anmuxi Bubble Yoghurt”. Compared with other products on the market, this yogurt has the same strong bubble feeling as carbonated drinks after being imported. Therefore, we use a group of figures created by combining balloons and cows as the visual expression of this specific product based on the feature of “air”, because the main target group is young people and teenagers. Such funny and humorous graphic language can express the product characteristics more quickly and also make people remember it fresh.
