Since 1984, Border has been one of the leading biscuit brands in Scotland, but even they had to admit—their delectable treats were starting to look a little stale.
In launching a new chocolate-covered range of treats, they turned to B&B Studio to take a chainsaw to their existing identity and packaging and create a more unified, perfect biscuit brand. The new and improved wordmark, a single line under the letter “O” that says they’re all about the cookies, speaks to the overall theme of “crafted with care” and is the centerpiece of the refresh.
We spoke with Shaun Bowen, creative partner at B&B Studio, about helping the beloved brand break away from beige and creating a thoroughly modern biscuit with a refined identity.
