Icon’s Visually Grasping Packaging Design

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Icon is a wine from Anhydrous Winery, based on the volcanic island of Santorini. Marios Karystios design the packaging system, and it beautifully visualizes the brand’s home. Not only does the bottle’s “egg” orb symbolize the island’s energy, but the outer wrapping features a stunning pattern illustration that quickly draws consumers in.

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Icon is the flagship wine of Anhydrous winery which is based in the volcanic island of Santorini. It is the authentic expression of this majestic terroir. A great Assyrtiko, with the strong structure, the purity and density of the fruit, matures in a concrete oval tank for 9 months.