Premium Packaging, Made Sustainably
We aim to create packaging solutions that minimize plastic parts and focus on using paper- based and responsible materials. For both products, our teams pushed paper pulp to its limit, using a combination of simulation and traditional prototyping techniques to develop robust structures. This significantly reduced the in-box packaging parts for Ray and eliminated the need for EPP foam to protect the heavier (14lb/6.35kg) Sub Mini. This process proved successful as Sub Mini is our first subwoofer to use paper pulp protective cushions. We also tailored the product bag on both, reducing extra material and protecting the products’ finishes.
In 2022, we introduced Sonos Ray and Sonos Sub Mini, new entrants to our home theater portfolio. Both launched with our new packaging system, created with the highest standards for experience, function and sustainability. With these new products, we continue to anchor our work by defining and developing Sonos’ brand identity around sustainable and premium packaging experiences.
