Wagamama’s brief was to improve the sustainability credentials of their takeaway packaging without compromising on customer experience and operational functionality.
The primary function of any takeaway packaging is to ensure that the food arrives at the delivery destination in the best possible quality. Historically, Wagamama’s approach had been to separate out dish elements depending on their temperature or texture, such as putting the sauce or salad accompaniments of the Katsu Curry dish in their own containers. This left customers with large amounts of single use plastic waste to dispose of, and the restaurants were beginning to get complaints.
