Our daily morning routines inevitably turn into monotonous habits. In fact, your schedule probably looks eerily similar to mine. Wake up. Workout. Coffee. Shower. Work. Sleep. Repeat.
Yet, Explorer is a coffee brand rooted in a strategy that inspires consumers to elevate daily rituals instead of slipping into an unsatisfactory, tedious experience. Founded by mountaineer Cason Crane, the first gay man in history to climb the world’s seven tallest mountains, Explorer offers a curated collection of coffee and teas with a range of caffeine, organic flavor syrups, premium wellness boosts, and beverage-making accessories.
The brand turned to the creative agency and business design studio TRUFFL to help create a visual language and packaging system that best represents the strategy and Crane’s belief that one should always celebrate the spirit of discovery.
