Xun Mi Honey Packaging Design

Published

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First of all, in the Chinese market, there are many kinds of honey, so how to jump out of the numerous honey brands on the shelf is the first problem we need to solve; Secondly, the production date and other information on the product is not obvious and not easy to find, so consumers may buy the goods in the process of purchasing; Finally, the existing honey on the market is mainly large pot capacity.

If consumers can’t finish eating the honey within a certain period of time after opening it, the taste of the product will be affected, and even the product will deteriorate, resulting in product waste. Based on the problems in the above three aspects, Xunbee honey packaging began to look for solutions. Therefore, the inspiration of the packaging shape of Xunbee honey small pot comes from the tail of honey.