G Design Studio is reimagining tuna packaging with Trata Tuna’s colorful packaging designs. The vivid colors and whimsical illustrations change consumers’ perspectives of what they previously knew of canned fish. The more playful approach adds a welcomed splash of character to a market previously known for its stark, blue branding.
We did the strategy, naming and branding for a new series of tuna products by Trata – a Greek household brand that has been popular since the seventies for the quality and great variety of canned fish that it provides.
