The packaging industry needs more bold designs that stop you in your tracks, if we’re being honest. Glorious Cannabis Company’s vibrantly red packaging happens to do just that. We’re all about it with the dynamic typography and monochromatic color palette. Designed by Pavement Design, the goal of the design was to attract modern Millenials that identify with a utilitarian aesthetic. The industrial touches paired with a contemporary approach created just the design the cannabis industry needed. Hello, how gorgeous are the details of the cream sticker?
Based in the Greater Detroit area, Glorious Cannabis Company seized the opportunity to create a distinctive cannabis brand that embraces the renaissance spirit of Detroit. The city has long been an epicenter of grit, determination and craftsmanship – qualities that exemplified Detroit’s past and sparked the city’s rise from the ashes in recent years. Amidst this revival, Glorious dedicated themselves to the creation of the most superior cannabis products within the state of Michigan created by the best cultivators in the industry. Seeking to attract the modern millennials of the city who identify with the hard work, ingenuity and artistry of the city’s roots, an uncomplicated yet bold identity was created. Highlighted by utilitarian typography, a distinctive color palette and a unique envelope-style package, the brand has an earnest appeal that personifies blue collar pride and industriousness.
