In a world that’s increasingly prioritizing health and wellness, brands today have an opportunity to responsibly tap into the greatest source of all – mother nature. For Manukora, a New Zealand-based Manuka Honey producer, their commitment to natural ingredients and ethical production over the past 20 years already set them on their way.
Looking to rise above a saturated and commodity driven space, the strategy was to re-position them with health and wellness at the core. Focussing on the natural medicinal properties and benefits of Manuka, all aspects of the creative were carefully considered to live up to the positioning, resulting in an upscale apothecary brand that is stripped down to the essentials.
