Gem Garden is a high-end Chaoshan restaurant, needs to use the Mid-Autumn Festival gift box as a carrier to promote their brand. Chaoshan is the coastal area of China, the seascape is the most beautiful Autumn night.The project is named moonlight, hoping that chaoshan people in other places can feel the moonlight of their hometown through packaging on the night of Mid-Autumn Festival.
By partially combining the full moon inside the box with the illustration outside the box, the corresponding creativity inside and outside is formed. When the light and angle are appropriate, the creativity on the packaging will present a better effect.The aesthetics of the whole design is narrative, from the outer box viewing, to the opening process, to the innermost small box, the sense of reading layer by layer is a complete design. And each layer of the picture corresponds to the story.
