When designing our 2 Gallon Box packaging, we knew it would be something totally new in the premium water category. We took cues from luxury boxed wine design to help influence the construction, portability, and size of the product while maintaining Essentia’s iconic, bold, premium design aesthetic.
In addition, we wanted to make the packaging more sustainable. The result was a sleek, eye-catching box design that uses 80% less plastic than the equivalent 8 (1L) bottles. It’s also made with 100% recycled corrugate that is 100% fully recyclable. All of which gives our customers more of the Essentia Water they love, while also doing more for the planet.