It’s creamy, smooth, and curiously cute; meet MIOK Milk Beer packaging. Designed by the China-based agency IBEA Design, this milk beer packaging is wildly adventurous yet perfectly understated. The choice of bright colors paired with a simple sans-serif font creates an aesthetic that’s refreshing, welcoming, and approachable, just as milk and beer should be. Not to generalize, but I happen to think Lucky Charms cereal and Miok would be a match made in heaven.
Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics but low alcohol content. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
The concept of Miok’s brand identity is “Mixing.” Around the floating Miok letters, two liquid shapes are mixing into a new shape—the visual is bold, dynamic, and joyful representing the beverage’s unique characteristics. The logo is the main visual element on the product packaging to ensure this new brand is eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system includes gift boxes, shipping boxes, and portable boxes for different usages. The campaign design also includes online store design and offline activity design.
