For this reason, we chose to present this microbiological activity on our label with a cross section of the soil. In our design, microorganisms have been represented by letters, which form a text written by the Italian Slow Food activist Carlo Petrini. In his quote, Petrini instructs us to return to ancient knowledge of farmers and communities that have produced food and lived in harmony with nature for millennia. We reduced the size of the text to a minimum, making it invisible to the naked eye.
However, in order to point out its interest and significance, we offered a magnifying glass built into the lid of a specially designed packaging which contains the bottle. This way, the lid instantly becomes a simple tool which invites the consumer to interact and turns him into a curious explorer discovering hidden truths and values of biodynamic farming.
Biodynamic wines, such as the S?uran wine, are made from grapes which have not been treated with chemicals, herbicides, or pesticides. The principles of biodynamic agriculture have been set one hundred years ago by Dr Rudolf Steiner, an Austrian philosopher and educator born in Donji Kraljevec, Me?imurje, present-day Croatia. The idea behind our label is based on the most important characteristic of biodynamic agriculture – enriching the soil with natural preparations which significantly increase its microbiological activity.
