Transforming Chip Packaging As We Know It With Miett’s Playfully Casual Design

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Beyond opposable thumbs and a functioning brain, enjoying the excessively addicting, faultlessly salty, and impeccable crunch of a potato chip is one of the many joys of being a human. Yet, while relishing the satisfaction of consuming a bag of thinly crisped potatoes is delightful, choosing which bag to gobble up from a shelf full of hundreds of options can be frustrating, especially when they all have a similar, overly corporate aesthetic.

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Enter Miett, a new savory snack based in Québec, with a packaging system that transforms chip packaging as we know it.