After analyzing the oversaturated sweets-filled world of THC-infused edibles, Tsumo broke into the market with a product that the dispensaries were missing – salty snacks served up in forms and flavors you know and love. Each bag of Tsumo is portion controlled with one serving per bag so you can crush your craving without the couch lock. These next-level delicious chips give you a lift that outlasts the bag.
We were tasked with building the brand from the ground up, starting with the creation of an ownable name. The new brand’s name needed to evoke the one-two punch of the product. So we combined words with a big phonetic impact to communicate its unique proposition: THC you can feel with knock-you-down flavor.
