Previously marketed as a brand for bartenders, Eager is a juice brand with a knack for wit. The brand recently shifted gears and wanted to be available for consumers to purchase. Working with Ragged Edge, the refreshed packaging system flips the juice category on its head. Instead of focusing on false claims and cliche, oversized fruit imagery, the refreshed packaging taps into bright colors, warm typography, and sizes that can be shared or treasured alone. The design is simple yet dramatic, making for packaging that will surely charm consumers.
Eager is challenging the juice industry’s exaggerated health and freshness claims with its refreshingly honest rebrand by Ragged Edge, taking it from a mixer loved by bartenders to a juice for everybody.
