Lady Gaga previously collaborated with Oreos to bring us an unexpected combination. But most recently, the Queen of Pop has paired up with the champagne brand Dom Pérignon to bring us another unexpectedly perfect mashup.
This collaboration was announced on Gaga’s Instagram account via an extravagant, colorful photograph and a video of Gaga making the announcement. “Their tradition is centuries old, but they push their boundaries and find ways to reinvent themselves completely,” she stated in her Instagram video, “And I am thrilled that we will be able to celebrate this together.”
The partnership of these two seems almost too perfect: both always push boundaries and reinvent themselves constantly in new and exciting ways. The tease for the upcoming collab features Gaga in all her outrageousness, sporting a crown and some sort of winged cape outfit, which is about what we’d typically expect. Of course, she is carrying what appears to be the actual bottle of Dom in question, and while it features much of the usual branding for the champagne brand, this one gets an Oreo pink makeover. Though if that really is the bottle, you’re working with Lady Gaga here. Where’s all the meat and gore and cowboy hats?
The images come courtesy of British fashion photographer Nick Knight, and the two have been hard at work creating a shared universe for the bubbly brand, which Gaga referred to as the “Queendom” in her announcement.
So even if you’re not the biggest Lady Gaga fan, I’m sure you’ll find a way to toast with a glass of Dom Pérignon in hand, maybe even with “Poker Face” playing faintly in the background. The partnership will officially bear fruit on April 6th, with limited-edition bottles and a sculpture from Gaga herself.
