Here’s Some Shella Good Packaging From New Macaroni and Cheese Brand Goodles

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While big macaroni and cheese notoriously markets to children, there’s no denying that the comfort food staple is beloved by every single generation.

So while the macaroni brands that we all know and love focus on kids (and, uh, adults that want mac and cheese ice cream), there’s a new brand disrupting the category and concentrating its efforts on the OLDS with a nutrient and protein-packed offering (that’s even Clean Label certified).

Enter Goodles, a new macaroni and cheese brand hitting shelves this week. With a founding team including actress Gal Gadot, Annie’s co-founder and former president Deb Luster, CEO Jen Zeszut, and the former Kraft brand manager Paul Earle, the group is composed of those who know the ropes made out of elbow-shaped noodles.