There’s no question that the dairy aisle is overwhelmed with products both old and new. Icelandic Provisions is known for its Icelandic Skyr, which is a thick and creamy yogurt product.
Recently, Icelandic Provision went through a rebrand with the help of the award-winning agency Turner Duckworth. The rebrand consists of a thoughtful interpretation of the brand’s core values of toughness and durability, plus a nod to the brand’s historical authenticity. In addition, utilizing and implementing new colorful packaging, the brand will undoubtedly stand out in the crowded dairy aisle. While the new branding is quite playful, it showcases the brand’s authentic roots in a way that isn’t too over the top or cliche.
