When it comes to yogurt, spoons are the utensil of choice. Sure, there have been inventive ways of delivering yogurt before, but Oikos has unveiled a greek yogurt with fruit so thick they are calling it “forkable.”
Feeding consumers through their eyeholes, Oikos‘ new Blended Greek Yogurt packaging comes from Danone North America Brand Design and agency Beardwood&Co., with lush, whole, and juicy fruit, or in the case of vanilla, a bright flower, front and center. Ingredients boldly stand out amid a backdrop of creamy, wavy yogurt. The brandmark comes set in a strong sans with softer secondary typography that balances the bolder elements of the packaging. Outer packaging follows suit, as do the larger quarts.
